Visual Effects’ Brahma Gets $200 Million from Abu Dhabi

by | Jul 6, 2024 | Ai Generated, Technology, Video Creation, visual effects

DNEG Group, a major Hollywood visual effects provider, has received a $200 million investment from Abu Dhabi-based United Al Saqer Group (UASG), valuing the company at over $2 billion (Wodecki, 2024). The investment will accelerate the development of AI-powered CGI tools by DNEG’s newly launched subsidiary, Brahma (Wodecki, 2024).

Key points:

  1. Brahma aims to create AI-powered visual effects tools using 25 years of VFX data to generate photo-real effects (Wodecki, 2024).
  2. DNEG has worked on major films like “Oppenheimer,” “Blade Runner 2049,” and “Dune: Part Two” (Wodecki, 2024).
  3. The company plans to evolve from a VFX service provider to a “sector-agnostic content production and AI-powered technology partner” (Wodecki, 2024).
  4. Brahma’s tools could help reduce the high costs associated with VFX-heavy movies, which can exceed $300 million in production costs (Wodecki, 2024).
  5. As part of the deal, DNEG will open an office and visual experience hub in Abu Dhabi (Wodecki, 2024).

The investment reflects a growing trend in the film industry to leverage AI technology for visual effects creation, potentially revolutionizing moviemaking processes and costs.

Original article appears here.

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